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Table 5 Summarised results from soap ranking activity where FGD participants were asked to rank different types of soap against a list of criteria describing various qualities of the soap (1 = the highest ranking and 6 = the lowest ranking)

From: An exploratory pilot study of the effect of modified hygiene kits on handwashing with soap among internally displaced persons in Ethiopia

  Desirability Pleasantness Long lasting Familiarity Something that I really would want to use A soap the kebele leader would be likely to use Effective at killing germs Easy to use Water saving
Gender F M F M F M F M F M F M F M F M F M
Liquid soap 5 1 3 3 4 2 5 4 3 3 6 3 3 2 1 1 6 1
Scented soap bar 1 2 1 1 2 1 2 5 1 1 4 6 6 3 5 3 1 2
Normal soap 3 3 2 4 3 4 4 3 2 2 2 5 4 4 4 2 2 5
Antibacterial soap 2 4 5 2 5 5 6 6 5 4 5 4 1 1 3 5 4 3
Low-cost soap bar 6 6 6 6 6 6 1 1 6 6 1 1 5 6 2 6 5 6
Laundry soap bar 4 5 4 5 1 3 3 2 4 5 3 2 2 5 6 4 3 4